SEM(Search Engine Marketing)

Drive performance marketing campaigns from planning to execution and beyond to meet key performance metrics

Constantly optimize marketing activities to improve return on investment

Collaborate with teams to guide A/B creative tests, landing pages tests and spend scaling tests on campaigns to identify what works best

Daily monitoring and reporting of campaign performance numbers across channels

Identifying trends, research prospects, analyse market and competitor data by use of various tools

Graduate degree in any stream, Post Graduate degree in Business Administration/Marketing is preferable but not essential

2-4 years of hands-on experience with Google Ads and Facebook Business Manager, as part of a high growth consumer tech business

Understanding of website and app events and tracking them via attribution and analytics tools like Branch, Google Analytics, Clevertap, Appsflyer etc

Understanding of affiliate marketing and various acquisition models. Knowledge of fraud detection platforms is a plus

Strong bias for action driven by data and consumer understanding

Excellent verbal and communication skills, and ability to work in a team