Responsible for competition benchmarking and market research, in lieu of launching a new card variant, with product level training and sales interaction.
Responsible for setting up the Customer value management (CVM) channel in the newly launched credit card vertical.
Creating a yearly roadmap for the CVM channel and executing its role as an onboarding and welcome calling channel to manage an inflow of 10,000 customers within 3 months of its operation.
Setting a customer life cycle management for the entire Credit card portfolio and establishing touch points to reach out to the customer at regular intervals.
Managing the credit card portfolio spends and activation with a close tracking of the customer movement at different vintages and profiles.
Acting as a point of contact for the sales and marketing team to work on creating maximum contact for improving activation and spends on the portfolio.
Liasing with the BIU and marketing units to create regular program interventions for enhancing engagement and capturing larger wallet share of the customer.
Managing end to end campaign creation, communication and fulfillment
Salary: Not Disclosed by Recruiter
Industry:Banking / Financial Services / Broking
Functional Area:Marketing, Advertising, MR, PR, Media Planning
Employment Type:Permanent Job, Full Time
Desired Candidate Profile
Contact Company:Skill Ventory