To ensure we are the primary banker of the customer. To offer our customers best in class
products / services at all times.
To facilitate new customer acquisition, activation and value build up in the portfolio of newly
acquired Current Account customers.
Key Result / Responsibility Areas:
Sales & Portfolio Management
New acquisition value & number plan achievement for retail current accounts for the branch
Managing the newly acquired (non-managed) customers during customers initial 6 months with
the bank and monitor the portfolio in terms of:
o Maintenance of AQB
o Transactions activity in the account
Migrating of customers to digital banking and ENET
Effective migration of Portfolio customers from Physical mode to Digital Platform.
To monitor CA-Coex productivity and drive those to meet productivity.
Responsible for competition bench marking, opportunities and segmentation, product features
and quality of portfolio acquired.
Ensure Catchment profiling for the branch for CA potential.
Resource should meet his score card parameters against assign score card plan.
Maintain continuous customer engagement through customer visits/ contacts and proactively
resolve customer issues / queries.
Ensure action on central triggers / initiatives on enhancements, cross sell and portfolio
All Management initiative needs to be attend proactively.
Enhancing customer wallet size by
o Ensuring that customers make us their primary bank
o Detailed profiler of customer / his existing banking relationship
o Seeking reference from existing customers / getting current accounts of their group
companies and associates
o Monitor large amount movements / account closure from the deposit accounts and
ensure that customer does not attrite
To ensure that all accounts opened in the month are activated as per product definition at the
end of the next month. All such accounts to maintain more than the required AMB
To ensure that all LTD accounts are activated and remain in the same state month on month.
o Calling of customers who have not transacted and know the reasons.
o Escalate to BM / Product on any change in market situation / threat from competition
due to which customers have stopped operations.
Cross sell of business product
o Cross sell of products in your Current Account portfolio:
o Sale of CMS / Trade / FX / POS
o Incremental SB & TD
o Proactively migrate customers to Direct Banking Channels (DBC)
o Cross-sell of Corporate Salary
o Cross-sell of Working Capital / Business Loans
o Sales of Third Party Products to the customers
o Sales of Asset Products
o To focus on unique trade finance customers and get them to the bank fold
o To meet targets for CAs family accounts and SB penetration targets.
Product Support & Marketing
Product support to branch Staff to ensure that current account target for the branch are met
Review quality of current accounts opened in the branch and provide upward feedback to Branch
Manager, Cluster Head & Sales team, for corrective action
Product champion for branch and will be working towards sufficient product visibility, in terms
o Latest Product Brochures
o Updated Schedule of charges and collaterals
o Keep the branch regularly updated on all product features by way of branch-staff
Salary: Not Disclosed by Recruiter
Industry:Banking / Financial Services / Broking
Functional Area:Sales, Retail, Business Development
Role Category:Corporate Sales
Role:Branch Manager/Regional Manager
Employment Type:Permanent Job, Full Time
Desired Candidate Profile
Contact Company:Skill Ventory